OLIVIA BRANDT

Industry Experience

ANN TAYLOR - CORPORATE - MANAGER, E COMMERCE ART DIRECTION

[NEW YORK, NEW YORK] [MARCH 2024 - MARCH 2026]

Led creative direction for all eCommerce initiatives, ensuring a cohesive and elevated brand aesthetic across digital platforms

Designed and developed the New Arrivals page layout to maintain creative integrity while optimizing the customer experience

Conceptualized, developed, and executed on-model and still-life photography for online product launches and campaigns

Directed and managed aspects of studio production, including lighting design, set direction, and visual standards

Oversaw casting decisions, selecting talent aligned with brand identity and seasonal objectives

Managed and mentored freelance teams including photographers, stylists, and production crews to deliver high-quality content on schedule

Partnered cross-functionally with samples, marketing, and merchandising teams to support business goals and storytelling needs

Directed quarterly editorial shoots, from concept through post-production, to drive brand engagement and seasonal narratives

Executed additional content requests from the marketing team, adapting creative to meet evolving campaign needs

Maintained consistency in visual output while optimizing workflows for efficiency and scalability in a fast-paced eCommerce environment

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LAFAYETTE 148 NEW YORK - MANAGER, ART DIRECTION

[NEW YORK, NEW YORK] [JANUARY 2022-MARCH 2024]

Art Direction and creation of style guides for all PDP shoots on set to ensure accuracy, visual aesthetics, and shot count is met

Manages Creative Assets Coordinator and maintains creative assets for Creative Services Department Makes final selects, edits, and cropping on E Commerce photo shoots

Ensure image quality and accuracy in retouching and mark-ups for e-commerce as well as management of retouching process, guidelines, and schedule to make deadlines

Develops art direction for special project concepts

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FREELANCE ART DIRECTION & PRODUCTION - ALEXANDRA PIJUT DESIGNS

[NEW YORK, NY][FEBRUARY - JUNE 2023]

Created a full branding package for fashion designer Alexandra Pijut

Work included: Logo creation, business card and packaging design, hangtag and garment label design

Produced, Concepted, and Directed photoshoot of Fall 2023 collection and lookbook

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LAFAYETTE 148 NEW YORK - JR. ART DIRECTOR /GRAPHIC DESIGNER

[NEW YORK, NEW YORK] [NOVEMBER 2020-JANUARY 2022]

Designer of omnichannel marketing collateral for the brand in both the U.S. and China

markets including lookbooks, social media content, emails, direct mail pieces, internal selling

tools, retail store materials, and signage

Assists in the development of re-branding existing materials with new brand identity

guidelines

Jr. Art Director for all E-commerce shoots (full-price and outlet)

Manages and executes post-production for all e-commerce and some editorial images

including image selection, asset markups, and creation/management of retouching schedule

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LAFAYETTE 148 NEW YORK - CREATIVE OPS AND MARKETING COORDINATOR

[NEW YORK, NEW YORK] [JANUARY 2020- NOVEMBER 2020]

Management of all schedules and calendars for creative and marketing teams while overseeing all project touchpoint meetings, and creation of meeting agendas.

Execution of daily project updates for each team and weekly department alignment to ensure deadlines are met and all project details have been addressed.

Assistant in planning and execution of seasonal marketing and social campaigns including advertising and direct buys programs.

Project Manager for company website rebranding:

• Led creative and e-commerce teams through QA, Staging/Approval, and Go Live of the company-wide website rebranding

• Worked hand-in-hand with upper management and our e-commerce/development teams to execute a timely website relaunch

Project Manager for UnordinaryWomen Marketing Campaign from pre to post-production: ​

• Managed the transition and execution of the company's first virtual event from our social platforms to our website

• Managed the execution of carrying on the campaign through the lens of a global pandemic

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WOMENS WEAR DAILY (WWD) - FREELANCE NYFW ASSISTANT
[New York, NY] [September 2017]
Responsible for transporting media to the assigned runway, backstage, front row, or open presentations and events

Assisted and shadowed photographers during events including shoot preparation and minor styling details

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